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The answer is simply the way it is built. The purpose of a web site is to deliver information, offer utility, provide networking or sell some products. A web site should execute the task easily with out and difficulty to the user. It should follow the salient features and guidelines of web designing laid out. It should be user friendly with excellent internal architecture. Is the website unique does it contain the right elements for the search engines to read and understand the site for proper indexing? |